When you meet small business owners they often introduce themselves by stating what they do rather than who they are. The product or service they provide is what they do; not who they are. Being a business owner is who they are. I want you to take a hard look in the mirror and ask yourself “who are you”. Are you the cleaning lady, the file clerk, receptionist, administrative assistant or the head of your business? In order to run a successful business the owner must have a shift in his or her mindset. My three steps will help you make the necessary mindset shift.
Coach Jaynine’s Three Steps to Shift Your Mindset from Employee to Business Owner:
1. Recognize what task you are doing. Is it a task that can be delegated to an employee? As the business owner you should be focused on growing your business, managing employees, and delegating tasks. You must have time to review your revenue streams, sales goals, marketing and make adjustments. I want you to think “billable hours”. Identify what you are doing and evaluate if someone who earns a lower wage should or could do the task just as well or better. If the answer is “yes” then make the business decision to delegate that task.
2. Write business systems and job descriptions for you and your employees. You must learn to hire people to do the tasks that you are not the expert in doing or that you do not like to do. I highly recommend that you outsource your bookkeeping, administrative tasks, web design, graphic design, and cleaning. You must focus on revenue producing activities. Business systems that are written down will ensure that all employees can perform the tasks. This will also ensure that employees do not skip a step. Systems help you to provide consistency. They also save time from having to reinvent the wheel. Employees will not forget a step and you will not to micromanage. If you do not have a budget to afford paying for workers get creative. Maybe you know someone that is willing to work for free in exchange for having work experience for his or her resume. Depending on your state you may be able to find a student intern who will work for free. You may also want to ask family or church to volunteer.
3. Learn to lead and delegate. Business owners need to focus on running the business and not get caught up being one of the worker bees. You cannot do every task in your business. Your focus must be on managing your team and their projects or workflow. Working with a coach can help you acquire new leadership and business skills while providing you a confidential environment to learn.
Your business revenue will grow faster when you make a conscious shift in your mindset. You must perform like a business owner and not an employee. Most businesses fail because the owner runs out of steam and is not willing to put in the 14-18 hour days needed in the beginning to run the business. When you learn to delegate you will have more time to focus on the behind the scene tasks that are necessary to keep the business running. You will also have more time to spend with your family and friends. Balance is important in order to prevent burnout or delivering sloppy work or products. When you are busy burning the candle at both ends something will suffer. You do not want it to be the delivery of your product or service or the way you provide customer service. You must have energy too and a fresh brain in order to be productive.
My three steps will help you make the necessary mindset shift from worker bee to business owner. This mindset shift will help you get off the merry go round of average results and get you on the zip line to over the top profits. Next time you look in the mirror you will see yourself as the head of a successful delegating work, following up on projects and making sound business decisions.