I often hear that sending a handwritten thank you note is so “last year” or “old fashioned”. When I’m social media sites and post I’m writing thank you notes I am immediately bombarded by people trying to sell me one of the many services that you can subscribe to that will send a thank you note for you. I don’t think machine written and signed thank you notes have the same sincerity as an “old fashioned” handwritten thank you note. Below are my personal experiences that show the ROI (return on investment) of sending a handwritten thank you note.
1. Job Offer – We are often told to send a thank you note after a job interview. I, like most people, thought this was corny. However, I sent a thank you note after having a job interview for a job I really wanted. Guess what, I received an offer for the job. After this experience I have sent a thank you note after every job interview and I have been offered every job. A handwritten thank you note is key to standing out amongst the competition in today’s highly competitive job market. One thank you note netted me a job offer of over 32 thousand dollars and a subsequent thank you note netted me a job offer of 60 thousand dollars.
2. Paid Speaking Engagement – Recently I attended a conference and sent the conference organizer a handwritten thank you note. He emailed me thanking me for the note and commented that no one sends them any longer. The conference organizer then asked if I was available to be a paid speaker at various upcoming conferences he had scheduled. He stopped by my office the following week and offered me an additional paid speaking engagement. This one thank you note has netted me over one thousand dollars so far.
3. Relationship Building – Thank you notes are a great way to build relationships. If you recently received a gift basket or other type of gift by winning a raffle the thank you note will not only show the business owner that provided the gift basket that you appreciated it but it will also show that you were raised with manners. This starts the rapport building process.
4. Repeat Clients & Referrals – Do you send thank you notes to your clients? I have and it pays off in customers that feel valued. Valued customers and clients will refer people to your business resulting in additional revenue. They will also return to do business with you. Your return on investment is unlimited.
5. Joint Ventures – When you read an article or blog that has great content do you send a thank you note to let the author know how much you appreciated it? This strategy has led to several joint ventures that has increased my business revenue.
Thank you notes are not a thing of the past. Hand written thank you notes are something you should be sending on a regular basis after receiving a gift, learning a new strategy or attending a job interview. Do not worry that you have horrible handwriting. The recipient will appreciate the time and effort you took to show your appreciate. The return on investment is unlimited. I encourage you to go right now and purchase a package of thank you notes and a book of stamps to keep on hand. This small investment will net you big returns.
Coach Jaynine is a retired United States Marine, former psychotherapist and a doctoral candidate. She is the international business and life coach who has a proven track record for helping business owners increase their revenue by at least 8-10% each year during the most recent recession. She has also been known to get the phone ringing within 45 minutes of posting a resume online and helping her clients land a job within five days through the use of networking. Jaynine was recently referred to as the “Jillian Michaels” of the coaching industry. Are you following her on Facebook?