Dream Catcher

Business owners, wives, and moms often find themselves short on time and energy. They are busy juggling a myriad of tasks. Remember, it only takes someone 15 seconds to sum you up and form an opinion. Whether right or wrong that is what happens.  No one likes to be around a whiney person or someone who looks a mess.

 In order to reclaim YOU so you stop sabotaging your efforts– you must adopt the three L’s:

Love You – Make time each day to do something for you. You must fall in love with yourself all over again. Now is the time to purge your closet of any items that make you feel fat or ugly. Purge your refrigerator and cupboards of all foods that make you feel sluggish or guilty. If you are a business owner does your office reflect your personality? Are your surroundings or where you spend most of your waking hours conducive to good mental health? Many of us cannot function when we are surrounded by clutter. Clutter is not only present in your home or office it is also in your car. Clear the clutter so you can unplug and feel good about you. Do not forget to make time to exercise. This does not require investing in a gym membership or expensive clothing. You can put on a comfortable pair of shoes and go for a walk. When you exercise, you will improve your mental clarity and strengthen your heart. Now is the time to make time to take care of you. It is not greedy to love you.

Lose the Excuses – Now is the time to stop playing the blame game. Lose the excuses. Stop blaming the economy, the children, your spouse, or the family pet. You must accept responsibility. If you are short on cash, rework your budget. If you are short on time start budgeting your time. Learn to say no. You have a voice and it needs to be heard. If the children are making demands that strain the family budget, learn to say “no”. If you have family and friends making demands on your time say “no”. People are not mind readers. They often do not have access to your day planner to see that you are over tasked. People will not stop being your friend or associate if you say “no”. When you lose the excuses you will be organized and in control of your situation. This will result in less stress and anxiety in your daily life.

Learn something new – A fundamental part of being successful is always learning something new. You must invest in you so you can grow personally and professionally. This can be something as inexpensive as reading a library book or article online from a quality source. You may want to invest in a weekend retreat or class at your college. Online learning makes it easy to invest in you. You can often listen and learn from the comforts of your home. Do not dismiss investing in you.  In order to be successful as a business owner, wife, or mother you must invest in learning something new each day.

Regardless of the role we play we all want to be successful. When you adopt the three L’s you will be on the road to reclaiming your life and being successful. You will reap many benefits when you make time to love you, lose the excuses, and invest in you.

 Now go adopt the three L’s so you can turn your dreams into reality.

[caption id="attachment_5" align="alignleft" width="150" caption="Lose the Excuses!"][/caption]

Jaynine Howard is the debt free business coach, who teaches business owners how to grow their business and increase their profits while remaining debt free. She provides open and honest feedback to her clients while coaching them on how to turn their dreams into $$$$.

 She is a retired United States Marine and resides in Jacksonville, North Carolina. She is the author of Networking Detox and the host of The Dynamic Business Owners Coaching Club.

 To get your free e-course Networking Detox: My 5 Secrets to Networking Success visit http://www.networkingdetox.com , email jaynine@coachjaynine.com or telephone 910-539-2810.

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Coach Jaynine Presents

The Coach is in…

Barbara Burke – author

The Napkin, The Monkey, & The Melon

Date: February 22, 2010 at 12pm EST

Barbara Burke has spent the last 24 years as a customer service consultant, workshop leader and keynote speaker. Known as an international expert and thought leader in employee engagement, Barbara is passionate about helping customer-facing employees discover and use their personal power.

Barbara lives in Northfield Minnesota, a small college town, located just outside Minneapolis. In her free time, she enjoys gardening, writing, traveling, supporting local arts organizations, skiing and fly-fishing.

Her extensive client list includes: Honeywell, Target, Microsoft, Estee’ Lauder, Proctor & Gamble, State of Minnesota, State of Pennsylvania, Cox Communications, Verizon, Progress Energy, Alltel, Vertex, Carlson Companies, City of Austin Texas, Georgia Power and Time Warner.

Barbara’s book The Napkin, The Monkey, and The Melon: How to be happy by simply changing your mind is available at Barnes & Noble bookstores or on Amazon. You can listen to Chapter 1 at http://barbaraburke.com/book/listen

Join me on February 22, 2010 @ 12pm EST as I interview author Barbara Burke. So be sure to tune in to Coach Jaynine Presents: The Coach is in… on www.Talkshoe.com and participate by chat or call in at 724-444-7444 and enter the Caller ID 31087#.  All programs are recorded so that you can download the program for your listening pleasure later at your convenience and add it to your audio library.

Small business owners often start their business using family money.  As the Debt Free Business Coach, I have witnessed vast differences in the business mindset of men and women entrepreneurs.

 These mindset characteristics are listed below:

 The Male Entrepreneur -Men buy what they need for their business without asking permission or consulting the household budget. They often do what they need to do for their business without asking permission from their spouse. Male entrepreneurs also conduct business revenue producing activities without consulting the family schedule. They put business first. It is a priority with them. They do not worry about running a household or doing the laundry except when they cannot find what they need to wear for a business meeting.

Male entrepreneurs also move from operating a home based business to a storefront within months of starting the business. Again, they do not worry about family dynamics or the family budget. They just do it.  Male entrepreneurs adopt a business mindset from the birth of their business idea and stay focused on growing their business.  They do not let family or household pets get in their way of growing their business.

The Female Entrepreneur – Women entrepreneurs operate from a female mindset that often sabotages their efforts to be a successful business owner. Women are in charge of running the household to include laundry, house cleaning, shuffling children to activities, walking the dog etc. The majority of the time they put family first. Women business owners often consult their spouse and the family budget before scheduling out of town business trips. They also consult the family budget before buying business supplies or investing in their business. The female entrepreneur also typically consults her spouse and children before she schedules weekend or evening activities.  She puts family first.

Women entrepreneurs are easily distracted by the myriad of duties i.e. mom, pet owner, house cleaner, and banker. Women often operate their business from home so that they can save money and continue to be the house cleaner, dog walker, baker, short order chef etc. Because women operate from home and put family first they are often viewed by the spouse, children, family and friends as working on a hobby or jobby (job and hobby) instead of a business owner.  This can cause frustration for the woman business owner because she feels guilty or sees herself as being greedy.

My advice to women business owners is to adopt a new mindset, stop feeling guilty and beating you up. Run your business as if it were a storefront. Stop consulting a spouse that does not support your endeavor, find a mastermind group or a business coach.  Women business owners must establish clear boundaries for when they conduct revenue-producing activities, business-building activities, and maintain a business budget. It is imperative that a female entrepreneur have the necessary systems in place so she can grow her business. This includes establishing a time for housecleaning and laundry, which does not cut into business hours or investing in a housekeeper. Hiring a babysitter or someone to help with children and their after school activities so she can focus on business.  Women business owners also need to establish a business bank account. It is ok to fund the business with family money until the business is turning a profit.

Women entrepreneurs can grow their business more rapidly by working with a coach who will teach them how to change their mindset and budget their time while still letting them honor their role as a mother and wife. 

[caption id="attachment_6" align="alignleft" width="150" caption="Join me for The Coach is in..."][/caption]

Jaynine Howard is the debt free business coach, who teaches business owners how to grow their business and increase their profits while remaining debt free. She provides open and honest feedback to her clients while coaching them on how to turn their dreams into dollar signs.

 She is a retired United States Marine and resides in Jacksonville, North Carolina. She is the author of Networking Detox and the host of The Dynamic Business Owners Coaching Club.

 To get your free e-course Networking Detox: My 5 Secrets to Networking Success visit http://www.networkingdetox.com , email jaynine@coachjaynine.com or telephone 910-539-2810.

Media releases are also known as press releases. They are a free tool available to business owners. Media releases can be used to announce a promotion or event such as an anniversary or grand opening.  I encourage all business owners to get creative when writing their media release. Pay attention to the upcoming holidays and write your media release around one of the lesser-known holidays. This will spark curiosity and get your media release and your business attention.

Many business owners I encounter do not take advantage of writing a media release because they feel their business is too small to use a media or press release. There is no rule that says solopreneurs or small business owners with one or a few employees cannot use a media release. If you are serious about promoting your business without going into debt then you should make time to learn to write a media release.

Media releases can be emailed, faxed, or mailed to newspapers, radio stations, magazines and other media outlets. Email is not my preferred method for submitting a media release. An email can easily be deleted before it is opened. When faxing a media release do not use a cover sheet with excessive graphics. You do not want to waste the ink of the person you are faxing. I have heard this complaint from several business owners who receive media releases or faxes. Ink costs money. So be very mindful of the font and graphics on your fax coversheet. As a last resort, you can mail your media release to your media outlets.

Online press release sites are available as another free tool to business owners. The advantage of posting your media release to one or more of these online press release sites is that the media release will aid in your search engine optimization.  Many times when you submit a media release to an online press release site your media release will be published in other online magazines or blogs. This will again help you get exposure for your business to an audience you would not have tapped into if you had not taken time to learn to write a media release.

When writing your media release you will want to follow the customary format for a media release. You will also want to use key words that are relevant to your business. This will help in search engine optimization so that your business ranks higher in the search results. Again, a media release is a free tool that is at the disposal of business owners.

Another place to post your media release is your blog. Many of the online press release sites will provide you a code to use to post the actual media release to your blog. Again, a media release is a free tool that is at your disposal to grow your business.

Business owners will grow their business when they make time to learn to write a media release.

 

 Resource box

Jaynine Howard is the debt free business coach, who teaches business owners how to grow their business and increase their profits while remaining debt free.

 She is a retired United States Marine, doctoral candidate and host of the Dynamic Business Owners Coaching Club.

 To get your free e-course Networking Detox: My 5 Secrets to Networking Success visit http://www.networkingdetox.com , email jaynine@coachjaynine.com or telephone 910-539-2810.

Niche rhymes with itch. In a way, they do go hand in hand. Are you a business owner?  If you do not define your niche, you will always be scratching your head wondering why no one is buying your product or service. If you make time to define your niche, you will not have time to scratch the itch as you count your profits.

So how does a business owner define his or her niche? Business owners must answer the following questions.

1. Where does your ideal client live? Does he or she live in the city, country, suburb, townhouse, apartment, or mansion?

2. Where does your ideal client shop? Does your niche shop at Wal-Mart, the mall or online?

3. Where does your ideal client dine? Is it fast food, chain restaurants, or mom and pop restaurants where your niche is found dining?

4. What does your ideal client wear? Does your niche wear designer clothing, trendy clothing, or thrift shop finds?

5. What does your ideal client read? Does your ideal client read magazine regarding your niche?

6. How much money does your ideal client earn? This is important to know. If your ideal client cannot afford your services then you know you must adjust the price of your service or product or find a niche that can pay for your services or products.

7. How many children does your ideal client have? This will help you determine discretionary spending.

Answering these questions will give you, the business owner, a better picture of who is your ideal client. You may hear someone say, “Anyone that fogs up a mirror is my ideal client”. I challenge this statement because not everyone will be able to afford your product or service and you do not want to waste time or money marketing to areas where your ideal client does not live.

If you do not know where your ideal client lives or how much he or she earns you can do a search online, contact your small business center at your local community college, or contact your local media sources. They may already have compiled the demographics for your area. Another way to learn about your ideal client or niche is to look inside magazines that he or she may subscribe. The media page will often list the reader demographics.

When you can picture your ideal client in your mind, you will know where to spend your marketing dollars and time. You will recognize your ideal client when he or she presents him or herself.

So, business owners listen up. You must define your niche in order to grow your business and grow your profits.

[caption id="attachment_13" align="alignleft" width="150" caption="Define Your Niche!"][/caption]

Jaynine Howard is the debt free business coach, who teaches business owners how to grow their business and increase their profits while remaining debt free. She provides open and honest feedback to her clients while coaching them on how to turn their dreams into dollar signs.

 She is a retired United States Marine and resides in Jacksonville, North Carolina. She is the author of Networking Detox  and the upcoming Social Networking Bootcamp starting February 16, 2010.

 To get your free e-course Networking Detox: My 5 Secrets to Networking Success visit http://www.networkingdetox.com , email jaynine@coachjaynine.com or telephone 910-539-2810.

Coach Jaynine Presents

The Coach is in…

Guest Interview with Dr. Kent Peterson & Wendy Hubbard, M.Ed.

SEVENOAKS PATHWORK CENTER, MADISON, VIRGINIA

WWW.SEVENOAKSPATHWORK.ORG

Date: February 8, 2010

Time: 12pm EST

Dr. Kent Peterson is a national leader in preventive medicine devoted to keeping healthy people healthy, safe from hazards and themselves, productive and joyfully growing. For the past 13 years, he has devoted himself to a deep personal spiritual transformation program based on what is known as “Pathwork”, which is taught at a retreat center in the Blue Ridge Mountains in Virginia and throughout the world. This has transformed all aspects of his life.

Ms. Wendy Hubbard, M.ED., has been practicing the Pathwork for 16 years. She is on the faculty of the Transformation Program and the Advanced Pathwork studies program. She offer individual sessions, phone sessions, and Pathwork Workshops, often teaching and giving couples sessions with her husband Tom, who is also a Pathwork helper. She has extensive training in bodywork and a keen interest in women’s body issues. She is also certified in Hellinger Family Constellation work. She has had a career as a business executive and owns a technology business with her husband of 30 years.

Join me on February 8, 2010 @ 12pm EST as I interview Dr. Peterson and Ms. Hubbard as they shares with us what the Pathwork Transformation program is and how it works.  They will also share how it has benefited their lives. In addition they will answer, your burning questions so be sure to tune in to Coach Jaynine Presents: The Coach is in… on www.Talkshoe.com and participate by chat or call in at 724-444-7444 and enter the Caller ID 31087#.  All programs are recorded so that you can download the program for your listening pleasure later at your convenience and add it to your audio library.